The word “hack” traditionally means to cut away through obstruction - as in, “ I had to hack my way through the crowd at the shopping mall to check out new arrivals.”īut, for our purposes, we’re talking about another definition of “hack” - not If your online business earned $100,000 in 2017 and then you earned $150,000 in 2018 - that’s growth. The word “growth” means increase and expansion. In many ways, being a growth hacker is totally different from being a “typical” Internet marketer. With a growing number of competition, for example, just in the ecommerce website industry, you need to be ready to think outside the box even more in your customer acquisition strategy. A growth hacker could invent a new idea or strategy, or just take an existing idea and create something more powerful out of it. On the other hand, growth hacking may not involve any of the internet marketing strategies that you already know like email marketing or referral programs based on social proof.

Inbound marketing takes an internet marketing strategy and aligns it to the target audience, focusing on a potential customer to strategically build your customer base.

Some people believe that growth hacking is just another buzzword to replace the term “inbound marketing,” a way to improve your email marketing or social network campaign.

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